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Potatoes USA implements multifaceted programs to strengthen the demand for potatoes. The Potatoes USA Board and staff establish program objectives, strategies, and performance measures annually. Several factors, including research, global market conditions, trends, consumer sentiment, industry feedback, and priorities, are evaluated to allocate resources and direct the programs.
Additionally, Potatoes USA creates resources for all industry members to use as needed. Industry participation is key to making any marketing or research program a success. Here you’ll find marketing tools that will help you strengthen demand for potatoes.
Nutrition & Health
The Nutrition & Health Program educates nutrition professionals on the benefits of potatoes, equipping them to confidently recommend potatoes.
Consumer
The Consumer Marketing Program promotes the many benefits of potatoes and showcases how Potatoes Fuel Performance through in-person activations, events, social media, trusted influencers, and Team Potato.
"What Are You Eating" Toolkit
Proudly showcase how Potatoes Fuel Performance in your area with the turnkey “What Are You Eating” promotional materials—designed to highlight why you should eat potatoes.
Retail
The Retail Marketing Program drives demand by supporting retailers with shopper insights, merchandising best practices, promotional concepts, handling guidelines, research-backed promotional strategies, and practical tools.
Foodservice
The Foodservice Program inspires operators to menu more potatoes by offering free culinary training, menu development support, recipe inspiration, patron insights, and additional resources.
Production Research
The Production Research Program supports industry-led production research, improves access to valuable production data for potato growers, and enhances the availability of production research data to potato growers.
Recipe Inspiration
Whether you need a potato recipe to share in your own marketing efforts or you’re looking for meal inspiration for yourself, you’ll find what you need in the extensive library of original, chef-created recipes on PotatoGoodness.com.
Additional Resources
Find more videos, photography, templates, and marketing materials available for download on Widen.
See More on Social Media
Get industry updates from Potatoes USA on LinkedIn.
See how Potatoes USA is promoting delicious recipes, along with the versatility and nutritional benefits of potatoes—and help spread the word with your followers.
TikTok
Potatoes USA is engaging with Gen Z on TikTok with potato facts, recipes, and inspiration.
See how Potatoes USA is showcasing the versatility and nutritional benefits of potatoes—and help spread the word by sharing with your followers.
YouTube
Explore videos with potato tips, recipes, and educational content on our YouTube channel.
Strava
Have you joined Team Potato? This community of potato-loving athletes is active on Strava, competing in challenges, fueling with potatoes, and earning spud swag.
Looking for potato inspiration? Find and share recipes on Pinterest.