Crunch into March: Celebrating National Chip Day and All Things Potato Chips

March is all about turning up the crunch. With National Chip Day and bracket season landing mid-March, Potatoes USA will spotlight the potato chip as the ultimate fan-favorite, celebrating its versatility, flavor, and the communities who enjoy them.

Follow Potato Goodness on Instagram, TikTok, and Facebook to catch all the action and share with your communities.

National Chip Day: March 14

National Chip Day will serve as the catalyst for March’s content, centered around:

• Chips on sandwiches: Elevating everyday sandwiches with added crunch, flavor, and texture.
• Chip and dip pairings: From classic French onion to trending hot honey, social media will highlight craveable combinations that inspire sharing and experimentation.
• Dip Personality: Playful, engagement-driven posts encouraging followers to identify their “dip personality” and share their go-to pairing.

Key Takeaway: These promotions will feature chips as a snack AND as a customizable, celebratory staple, designed to inspire people to try new flavors and ways to enjoy chips.

Basketball + Chips: A Perfect Pairing

March basketball presents a natural cultural moment to amplify potato consumption. Social content will weave in tournament themes, watch-party potato sides, and “snack bracket” interactive posts.

• Snack Bracket Challenges: Encouraging followers to vote on their favorite chip and dip matchups.
• Game-Day Potatoes: Working with influencers, content will highlight easy ways to fuel watch parties with potatoes.

Key Takeaway: Position potatoes as the must-have companion for every buzzer-beater.

Education Meets Enjoyment

While chips take center stage, the broader story of the potato remains critical. Throughout the month, social media will integrate:

• Best practices for preparing potatoes across some of the most commonly consumed formats, such as roasted and mashed.
• Potato nutrition will showcase the vegetable’s value as a nutrient-dense vegetable that has potassium, vitamin C, and energy-supporting carbohydrates.

Key Takeaway: This balance of fun and facts keeps the content engaging and informative, reinforcing consumer trust while celebrating flavor.

Please Share!

March is also an opportunity to elevate the voices behind the crop. We encourage everyone to:

• Share and repost Potato Goodness content throughout the month.
• Create and publish your own chip-inspired posts, whether showcasing your potatoes, favorite pairings, or behind-the-scenes moments.

The goal is a coordinated celebration that highlights the versatility of potato chips while reinforcing the strength of the potato community.

Follow Potato Goodness on Instagram, TikTok, and Facebook to catch all the action and share with your communities.

Reach out to collaborate on content or brainstorm additional opportunities: ka***@*********sa.com.

Let’s make March a month-long crunch moment, celebrating chips, championing potatoes, and showcasing the growers who make it all possible.