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About the Consumer Program
The Consumer marketing program highlights the many benefits of potatoes, promoting the message that potatoes are a nutrient-dense vegetable that have the energy, potassium, and vitamin C needed to fuel your day. Through in-person activations, recipe inspiration, social media campaigns, trusted influencers, and the Team Potato community, the program showcases how Potatoes Fuel Performance in active lifestyles.
The following resources address common consumer questions about potatoes and offer useful tools you can incorporate into your marketing programs.
Graphics
Fresh Potato Nutrition Label – English
Graphics
Fresh Potato Nutrition Label – Spanish
Infographics
Debunking Potato Nutrition Myths Infographic
Infographics
Potatoes Power Performance Graphic
Potato Nutrition Fact Check Sheets
Handouts
Fact Check: Dehydrated Potatoes
Are instant potatoes made from real potatoes?
Yes. Instant potatoes (or dehydrated potatoes) are made from real potatoes with the water removed. They deliver all the flavor, versatility, and nutrition of a real, fresh potato because that’s what they are—minus the water. Download the fact sheet to learn more and share.
Handouts
Fact Check: Potato Greening
Will consuming potatoes with green patches make you sick?
No. Green spots or patches on potatoes (known as “greening”) are just chlorophyll, a harmless compound found in all green plants. Download the fact sheet to learn more and share.
Handouts
Fact Check: Are Potatoes a Vegetable?
Are potatoes considered a vegetable?
Yes! Potatoes are a vegetable. Download the fact sheet to learn more and share.
Handouts
Fact Check: Potato Nutrition in Skin vs Flesh
Are all the nutrients in the potato’s skin?
No. The only nutrient that’s significantly reduced by removing the potato’s skin is fiber, and even then, more than half of the fiber is in the flesh. Most other nutrients are found in more significant quantities in the flesh of a potato, not the skin. Download the fact sheet to learn more and share.
Videos
Videos
Potato Nutrition
Videos
Petite Potatoes Short
Videos
Purple Potatoes Short
Videos
Red Potatoes Short
Videos
Russet Potatoes Short
Videos
Yellow Potatoes Short
Videos
Fingerling Potatoes Short
Videos
Watch videos featuring potato facts, recipes, and tips on YouTube. To download the original files, find them on Widen (our digital library) or contact us.
More Consumer Resources
PotatoGoodness.com is your go-to hub for all things potatoes. Explore consumer marketing in action and access a wide range of recipes, images, and content you can use to share the positive story about potatoes.
Follow @PotatoGoodness on Social Media for Marketing Inspiration
See how Potatoes USA is promoting the versatility and nutritional benefits of potatoes—and share with your followers.
TikTok
Potatoes USA is reaching Gen Z with potato information and inspiration on TikTok.
See how Potatoes USA is promoting the versatility and nutritional benefits of potatoes—and share with your followers.
YouTube
Find videos that provide potato tips, recipes, and general education on our YouTube channel.
Strava
Have you joined Team Potato? This community of potato-loving athletes is active on Strava where they compete in challenges, fuel with potatoes, and win spud swag.
Find and share potato recipes and inspiration on Pinterest.