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The results from the 2025 Consumer Attitudes & Usage study are in: For the ninth year in a row, Americans named potatoes their favorite vegetable. Consumer confidence in potatoes’ nutritional benefits is at an all-time high, driven by a growing appreciation of the spud as a performance fuel. Top reasons people love potatoes are that they’re versatile, filling, natural, and satisfying. No wonder 81% of people eat a serving at least once a week!
Weekly Potato Industry Insights
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