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This research provides insights about consumers’ eating behaviors, shopping decisions, how and when they eat potatoes, and their opinions on food and nutrition more generally.
Contact us for the full reports or to schedule a meeting to discuss the research in more detail.
Research
2025 Consumer Attitudes and Usage Research
The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
Research
2024 Consumer Attitudes and Usage Research – Potatoes
The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
Research
2024 Consumer Attitudes and Usage Research – General
The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes toward foods and dietary choices.
Research
2023 Consumer Attitudes and Usage Research
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption.
Research
2022 Consumer Attitudes and Usage Research
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)
Research
2021 Consumer Attitudes and Usage Research
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption.
Research
2020 Consumer Attitudes and Usage Research
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption. (Study fielded January 2020, online with 2,000 respondents.)
Looking for Resources to Support Consumer-Focused Marketing?
Check out the Consumer Program page for information about how Potatoes USA is reaching consumers with positive potato messaging and find resources you can use in your own consumer marketing.