‘Boost Mode’ Strava Challenge Drove Record Growth in Team Potato Members

Team Potato’s recent “Boost Mode” Strava Challenge successfully raised awareness about the vitamin C content in potatoes while achieving the largest single-event membership growth in Team Potato’s history with over 8,000 new members. The challenge attracted nearly 84,000 participants, fueled over 809,000 hours of movement, and brought the total number of Team Potato members to over 29,000.

• What’s a Strava Challenge? Strava is a popular fitness tracking app, and Strava Challenges are a fun way to motivate people to accomplish a specific goal while educating them on a fitness-related topic. Team Potato often uses Strava Challenges to raise awareness of nutritional benefits unique to the spud with everyday athletes.

The “Boost Mode” challenge required participants to track three workouts of at least 30 minutes each between October 13 and 27 to match the 30% daily value of vitamin C provided by a medium, skin-on potato. Those who completed the challenge earned a “Boost Mode” Team Potato badge, and they were entered to win an Oura Ring (a smart ring that tracks health metrics) and a Team Potato swag pack.

• Results:
  • The “Boost Mode” challenge drew nearly 84,000 participants, with nearly 90% completing the challenge (compared to Strava’s benchmark of 70%).
  • Team Potato’s membership grew over 8,000 members (the highest single-event growth on record) to more than 29,000.
  • Potatoes fueled 809,000 hours of movement for this challenge, which equaled 2 million miles — enough to go around the earth
  • Participants shared over 60 posts on Strava and Instagram about fueling with potatoes, tagging @PotatoGoodness or posting in the Team Potato feed.
  • The challenge was so successful that Strava is writing a case study on it to share with other brands.

Small, consistent effort was the name of the game for this challenge. Participants were invited to track all kinds of workouts from running, walking, and biking to lifting, stretching, or c-curving to showcase how potatoes can fuel any activity.