International Consumer Marketing

More People Eating more U.S. Potatoes

By delivering positive messages about U.S. potatoes, the Consumer Marketing program is inspiring consumers across the globe to eat more U.S. potatoes. The program promotes nutrition and performance benefits of U.S. potatoes while spreading the word about their great taste and versatility.

Potatoes on Social

Through an active social media presence in nine countries, nearly 1 million consumers around the world are learning about U.S. potatoes and are being inspired to make delicious and nutritious potato meals at home. With a consistent flow of recipe ideas and nutrition information, consumers are learning how and why to cook more potatoes in more ways.

Speaking of cooking, new recipes are an important component of the consumer program. Whether it’s local cuisine or globally inspired flavors, dozens of new recipes are developed and shared each year

Performance Fuel

The power of potatoes for performance has gone global, and consumers around the world are learning about the nutritional benefits of potatoes for performance. To get the message out to the masses, we’ve partnered with nutrition professionals and athletic influencers in each market to create and share positive messages about U.S. potato nutrition. And U.S. potatoes are being showcased at athletic events around the globe so that whether it’s a Salsa dancer in Costa Rica, or a marathon runner in Tokyo, people around the world know that potatoes can help them perform at their best.

Last year, consumer marketing generated more than 700 positive articles about U.S. potatoes and over 150 endorsements of U.S. potatoes by nutrition influencers