Potatoes See High Volume, Positive Sentiment in Media

Potatoes saw a high volume of coverage throughout July 2023 – June 2024, and the sentiment was strongly positive. An increase in cooking coverage around the holidays and higher than usual health coverage throughout the year drove the above-average volume. In traditional media, there were more than seven positive articles for every negative article about potatoes. On social media, there were more than 17 positive posts for every negative post about potatoes.

Traditional Media

• Potatoes were covered or mentioned in 1,126 traditional media articles from July 2023 – June 2024.
  • 791 (70%) were positive.
  • 220 (20%) were neutral.
  • 115 (10%) were negative.
• The positive-to-negative ratio for the year was 7.45:1, indicating more than 7 positive articles for every negative article.
• Potatoes saw an above-average volume of coverage in each quarter of July 2023 – June 2024. The high traditional media volume was driven by an increase in cooking coverage around the holidays and increasing coverage of health throughout the year, which included potato nutrition topics.

Social Media

• Potatoes were mentioned in 1,787 social media posts on X (formerly Twitter) or YouTube from July 2023 – June 2024.
  • 1,434 (80%) were positive.
  • 267 (15%) were neutral.
  • 86 (5%) were negative.
• The positive-to-negative ratio for the year was 17.4:1, indicating more than 17 positive posts for every negative post.
• Potatoes saw a significant increase in health topics on social media over the past year. Given the strong positive tone of posts, this indicates that positive nutrition messaging is breaking through on social media.

Potato Media Coverage Trends Report July 2023 – June 2024: Download Document