Team Potato hosts a record-breaking fitness challenge, gains thousands of new members

Team Potato kicked off the new year with its first Strava Challenge. Strava, the app that turns fitness tracking into a social experience, was the perfect platform for this event, and the results prove it.

The Potato Power Up Challenge encouraged everyday athletes to exercise for 620 minutes during the 28 days of February. This wasn’t just a random number — the 620 mg of potassium found in a 5.3 oz skin-on potato served as educational motivation for participants. Over 100,000 people signed up for the challenge, and 75,000 people completed it. Together, they powered an astounding 1.8 million hours of exercise and covered 14 million miles, all fueled by potatoes!

Cycling emerged as the most popular activity during the challenge, followed by running and various other workouts. The event attracted male and female participants from all 50 states. Leaning into the challenge’s theme, people learned about the potassium in a potato* and its many benefits on the Strava app and social media. This event positioned the potato as a nutritious vegetable that delivers performance benefits. The challenge had an incredible impact, quadrupling the number of official Team Potato members.

Don’t miss out on the action; visit TeamPotato.com to join the potato-fueling community and learn more! Make sure to join the team on Strava as well.

*620 mg potassium in a 5.3 oz skin-on potato.