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Potato Virtual Shopper Guide

Date: 2021

Topic: Retail Insights

Objective:

A guide to help those fulfilling online orders swap out a type of potato if a specific one ordered is out of stock or unavailable.

Highlights:

Chips

  • Use: Available in various textures, chips are typically used as a snack or side.
  • Substitution: Choose a chip in a similar texture with similar oils and flavors.

Dehydrated Potatoes

  • Use: Typically used as a quick option for cooking for families, individuals, or traveling.
  • Substitution: Find a form and flavor similar to the original that the consumer ordered or a refrigerated potato option.

And More!

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Additional Retail Insights Reports

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2019

2024 Regional Retail Sales Reports

Objective:

A comprehensive series of regional retail sales reports, providing an in-depth look at the factors driving fresh potato performance across eight distinct markets across the United States. This new resource equips category managers and produce teams with region-specific, actionable insights to refine assortment, promotion, and merchandising strategies regionally.

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