To Unlock Strategic Growth at Retail, Potatoes USA Launches First-Ever Fresh Potato Regional Sales Reports

New Data Offers Grocery Retailers Region-Specific, Actionable Insights to Drive Fresh Potato Sales

DENVER, CO (July 30, 2025) — For the first time, Potatoes USA has released a comprehensive series of regional retail sales reports, providing an in-depth look at the factors driving fresh potato performance across eight distinct markets across the United States. This new resource equips category managers and produce teams with region-specific, actionable insights to refine assortment, promotion, and merchandising strategies regionally.

The reports are part of a broader, national effort by Potatoes USA to deepen engagement and collaboration with retailers and provide useful tools that directly support store-level decision-making and strategic category growth.

“This initiative is about helping retailers uncover opportunities in their own region,” said Nick Bartelme, Potatoes USA Global Retail Development Manager. “Potato performance varies widely across the country. By breaking the data down regionally, we’re giving retailers a sharper lens on consumer demand in their markets—insights that inform how they merchandise, promote, and prioritize potato products in store. Whether it’s capitalizing on rising trends like medleys or tailoring product assortments to meet local preferences, these reports support more precise, growth-oriented strategies.”

Key Takeaways by Region:

• California showed a strong preference for 5-pound bags and an increase in yellow potato sales, with medley potatoes also posting notable growth in volume.
• Great Lakes retailers saw year-over-year growth in dollar and volume sales, especially for yellow potatoes and smaller pack sizes.
• Mid-South volume remained steady, with medleys and petite potatoes outperforming national averages.
• Northeast data revealed strong consumer interest in red and yellow varieties, with bulk and value pack formats remaining popular.
• Southeast reported robust gains in dollar sales despite slight volume softening, suggesting room for premiumization and in-store marketing.
• South Central experienced one of the highest year-over-year growth rates in both dollar sales and volume, particularly in russets and value packs.
• Plains shoppers leaned into smaller pack sizes, while red and yellow potato categories held strong across both volume and dollar metrics.
• West led in total category dollar sales, with significant contributions from russets, yellows, and medleys, reinforcing a diverse demand profile.

Retailers interested in a deeper dive into their region’s data can reach out to Potatoes USA for a complimentary consultation. Full reports are now available and can be downloaded at PotatoGoodness.com.