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Fresh potatoes are a year-round sales powerhouse in the produce department, and recent data and analysis found they provide retailers with significant opportunities to drive additional customer engagement.
According to Circana data based on U.S. year-over-year sales ending July 31, 2023, fresh potatoes:
- Generated 5.3% of all fresh produce sales and are the fourth-highest selling produce item.
- Earned 10.8% of all vegetable sales and are a substantial number two behind tomatoes as the top-selling vegetable.
- Increased in dollar sales by 16.4%—the highest sales growth rate of any produce—reaching $4.1 billion.
“Potatoes are a retailer’s dream: high household penetration (85%), a high number of annual trips (10), and a nice dollar ring each trip ($4.04, up 14.8% year-over-year),” said Kayla Vogel, Senior Global Marketing Manager at Potatoes USA. “As budgets tighten, people have remained loyal to potatoes. That means a lot of opportunity to significantly move the needle through improved visibility, merchandising, and cross-merchandising.”
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