The power of retail training in international markets

Retail promotions are a powerful component of the international retail marketing program. Promotions showcase U.S. potatoes’ many benefits and inspire consumers to try cooking with U.S. potatoes in their home kitchens. They also offer retailers the support they need to sell U.S. potato products and encourage repeat purchases.

South Korea developed an online training platform to get more retailers to carry out promotions. This training site educated top grocery decision-makers about U.S. potatoes and sales tactics for U.S. fresh, frozen, and dehydrated potatoes. As a direct result of the education, two targeted retailers utilized their learnings to execute successful promotions.

Altogether, the promotions conducted by these retailers resonated with the targeted retail decision-makers. The training and corresponding promotions helped grow the dollar sales in the market by 3.1% compared to the same period the prior year, leading to higher volume sales of U.S. potatoes.

Example of South Korea’s online training platform. 

Example of a retailer’s promotion for U.S. frozen potato products in South Korea.