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Retail Landscape: Capitalizing on Fresh Trends to Drive Demand for Potatoes

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Potatoes are an essential part of the retail landscape. Retailers are placing a significant emphasis on fresh foods. As they plan future improvements around the fresh category, potatoes must be part of the conversation. By understanding current trends, potato industry members can address how to position potatoes in grocery stores to improve consumer appeal and increase purchases. Join us for a discussion on the state of the industry, retail sales and trends, and what the trends mean for the future of fresh potatoes.


October 19, 2022 from 12:15 pm – 1:00 pm (MDT)

*The webinar room will open at 12:00 pm MDT


Kayla Dome, Global Marketing Manager, has been with Potatoes USA for four years. Dome is passionate about increasing the volume of potatoes sold at retail, both domestically and around the world. Her friendly persistence has built valuable relationships with some of the nation’s top retailers. Previously, she managed the sales and merchandising program in the western United States and Canada for Grimmway Farms. She loves seeing the bigger picture and finding creative ways to achieve success, especially when it involves making a spreadsheet.

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