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Defending the Spud: Separating Fact from Fiction in Media Coverage

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The potato industry has a dedicated team monitoring how potatoes are portrayed in the media and defending the spud from misinformation. In this session, panelist Katie Lilley (COO of Hillenby) will share how these efforts have positively impacted the reputation of potatoes in 2022. But that’s not all; during this webinar, you will:

  • Hear what the media is saying about potatoes and the sentiment of the stories.
  • Gain insights into how the team is proactively promoting potatoes to journalists.
  • Learn what you can do when you see misinformation about potatoes in the media.


When: Thursday, February 23, 2023, @ 12:15 pm MDT
*Webinar Room will open at 12:00 pm MDT.


Chief Operating Officer, Hillenby

Katie Lilley has spent nearly 20 years helping companies, organizations, and their leaders manage complex communications that impact them every day. She’s the co-founder and COO of Hillenby, a full-service strategic communications firm launched in 2010, and she has significant food industry and reputation management experience. Clients rely on Katie for her in-the-trenches daily counsel and her unwavering commitment to their long-term strategic objectives. Her favorite way to cook potatoes is in potato, sausage, and spinach soup, and her favorite way to order potatoes is fries.

Register Here:

Register for a Lunch & Learn session on “Defending the Spud: Separating Fact from Fiction in Media Coverage.”

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