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Research Reports

Supermarket Foodservice Prioritization Study

Date: 2018

Topic: Market Insights

Objective:

The objective of this study is to understand growth opportunities for increasing the number of supermarket foodservice offerings and manufactured food products using fresh, frozen or dehydrated potatoes.

Highlights:

The current leading supermarket foodservice potato-based items are:

  1. Mashed potatoes
  2. Potato salad
  3. Potato-based soups
  4. Wedges
  5. Roasted Potatoes

Overall, shoppers view potatoes as important because they complete a meal, yet they prefer not to make them at home.

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Additional Market Insights Reports

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2019

2019 U.S. Sales and Utilization Report

Objective:

This report highlights the total U.S. Potato Utilization in 2019. It shows share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and other. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.

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Read Summary
2019

Consumers Attitudes and Usage Study

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on American consumers, evaluating their attitudes on foods and their dietary choices. The study also measures attitudes toward potatoes, specifically, along with potato usage and consumption. (Study fielded January 2019, online with 2,015 respondents.)

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