The objective of this study is to understand growth opportunities for increasing the number of supermarket foodservice offerings and manufactured food products using fresh, frozen or dehydrated potatoes.
The current leading supermarket
foodservice potato-based items are:
Overall, shoppers view potatoes as
important because they complete a meal, yet they prefer not to make them at
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption. (Study fielded January 2020, online with 2,000 respondents.)
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