Date: 2018
Topic: Market Insights
The objective of this study is to understand growth opportunities for increasing the number of supermarket foodservice offerings and manufactured food products using fresh, frozen or dehydrated potatoes.
The current leading supermarket foodservice potato-based items are:
Overall, shoppers view potatoes as important because they complete a meal, yet they prefer not to make them at home.
This report highlights the total U.S. Potato Utilization in 2019. It shows share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and other. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.
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The nutrition influencer attitudes and usage study is conducted annually to gather insights on professional opinions toward potatoes.
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The consumer attitudes and usage study is conducted annually to gather insights on American consumers, evaluating their attitudes on foods and their dietary choices. The study also measures attitudes toward potatoes, specifically, along with potato usage and consumption. (Study fielded January 2019, online with 2,015 respondents.)
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