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Research Reports

Supermarket Foodservice Prioritization Study

Date: 2018

Topic: Market Insights


The objective of this study is to understand growth opportunities for increasing the number of supermarket foodservice offerings and manufactured food products using fresh, frozen or dehydrated potatoes.


The current leading supermarket foodservice potato-based items are:

  1. Mashed potatoes
  2. Potato salad
  3. Potato-based soups
  4. Wedges
  5. Roasted Potatoes

Overall, shoppers view potatoes as important because they complete a meal, yet they prefer not to make them at home.

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Additional Market Insights Reports

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Consumer Attitudes and Usage


The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption. (Study fielded January 2020, online with 2,000 respondents.)

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