The objective of this study is to understand growth opportunities for increasing the number of supermarket foodservice offerings and manufactured food products using fresh, frozen or dehydrated potatoes.
The current leading supermarket
foodservice potato-based items are:
Overall, shoppers view potatoes as
important because they complete a meal, yet they prefer not to make them at
This report highlights the total U.S. Potato Utilization during the July 2019 – June 2020 marketing year (MY20). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.
This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm, and is from 4,800 restaurant menus across the United States.
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