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Supermarket Foodservice Prioritization Study

Date: 2018

Topic: Market Insights

Objective:

The objective of this study is to understand growth opportunities for increasing the number of supermarket foodservice offerings and manufactured food products using fresh, frozen or dehydrated potatoes.

Highlights:

The current leading supermarket foodservice potato-based items are:

  1. Mashed potatoes
  2. Potato salad
  3. Potato-based soups
  4. Wedges
  5. Roasted Potatoes

Overall, shoppers view potatoes as important because they complete a meal, yet they prefer not to make them at home.

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Additional Market Insights Reports

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2019

U.S. SALES AND UTILIZATION REPORT

Objective:

This report highlights the total U.S. Potato Utilization during the July 2019 – June 2020 marketing year (MY20). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.

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Read Summary
2019

2020 FOODSERVICE POTATO MENU TRENDS

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm, and is from 4,800 restaurant menus across the United States.

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