Date: 2018
Topic: Market Insights
The objective of this study is to understand growth opportunities for increasing the number of supermarket foodservice offerings and manufactured food products using fresh, frozen or dehydrated potatoes.
The current leading supermarket foodservice potato-based items are:
Overall, shoppers view potatoes as important because they complete a meal, yet they prefer not to make them at home.
This study measures the potato volume data for both fresh and processed potatoes during marketing year July 2020–June 2021 in the United States foodservice marketplace.
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The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.
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This report highlights the total U.S. Potato Utilization during the July 2020 – June 2021 marketing year (MY21). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.
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