Kantar Insights Consulting gathered and analyzed performance data to generate quantifiable shelving recommendations for potatoes, executing audits in 23 different grocery retailers across the country in 200 stores.
There are four main steps to
optimizing potato merchandising:
Placement within produce
Further, potato sales can be
lifted by over 5% by having produce section in the front and to the right of
store entrance, having potato signage visible from the entrance and having them
stored in raised bins.
Potatoes USA partnered with Kantar Insights Consulting to understand consumer shopping habits for each category of potatoes at retail. This research summarizes how those habits impact consumer potato purchases.
This fresh potato basket information is from January 2020 through December 2020. It includes potato consumer information from the annual Attitudes and Usage Study, Kantar Insights Path to Purchase Study, and IRI Unify Sales Data.
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