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Research Reports

Potato Merchandising Best Practices

Date: 2019

Topic: Retail Insights


Kantar Insights Consulting gathered and analyzed performance data to generate quantifiable shelving recommendations for potatoes, executing audits in 23 different grocery retailers across the country in 200 stores.


There are four main steps to optimizing potato merchandising:

  • Shelf placement
  • Placement within produce
  • Assortment
  • Secondary location

Further, potato sales can be lifted by over 5% by having produce section in the front and to the right of store entrance, having potato signage visible from the entrance and having them stored in raised bins.

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