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Research Reports

Potato Merchandising Best Practices

Date: FY2019

Topic: Retail Insights

Objective:

Kantar Insights Consulting gathered and analyzed performance data to generate quantifiable shelving recommendations for potatoes, executing audits in 23 different grocery retailers across the country in 200 stores.

Highlights:

There are four main steps to optimizing potato merchandising:

  • Shelf placement
  • Placement within produce
  • Assortment
  • Secondary location

Further, potato sales can be lifted by over 5% by having produce section in the front and to the right of store entrance, having potato signage visible from the entrance and having them stored in raised bins.

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