Date: 2019
Topic: Retail Insights
Kantar Insights Consulting gathered and analyzed performance data to generate quantifiable shelving recommendations for potatoes, executing audits in 23 different grocery retailers across the country in 200 stores.
There are four main steps to optimizing potato merchandising:
Further, potato sales can be lifted by over 5% by having produce section in the front and to the right of store entrance, having potato signage visible from the entrance and having them stored in raised bins.
Potatoes USA partnered with Kantar Insights Consulting to understand consumer shopping habits for each category of potatoes at retail. This research summarizes how those habits impact consumer potato purchases.
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This fresh potato basket information is from January 2020 through December 2020. It includes potato consumer information from the annual Attitudes and Usage Study, Kantar Insights Path to Purchase Study, and IRI Unify Sales Data.
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A guide to help those fulfilling online orders swap out a fresh potato option if a specific type is not available.
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