Potato Merchandising Best Practices
Date: 2019
Topic: Retail Insights
Objective:
Kantar Insights Consulting gathered and analyzed performance data to generate quantifiable shelving recommendations for potatoes, executing audits in 23 different grocery retailers across the country in 200 stores.
Highlights:
There are four main steps to
optimizing potato merchandising:
- Shelf placement
- Placement within produce
- Assortment
- Secondary location
Further, potato sales can be
lifted by over 5% by having produce section in the front and to the right of
store entrance, having potato signage visible from the entrance and having them
stored in raised bins.
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