Date: 2019
Topic: Retail Insights
Kantar Insights Consulting gathered and analyzed performance data to generate quantifiable shelving recommendations for potatoes, executing audits in 23 different grocery retailers across the country in 200 stores.
There are four main steps to optimizing potato merchandising:
Further, potato sales can be lifted by over 5% by having produce section in the front and to the right of store entrance, having potato signage visible from the entrance and having them stored in raised bins.
A guide to help those fulfilling online orders swap out a fresh potato option if a specific type is not available.
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A guide to help those fulfilling online orders swap out a type of potato if a specific one ordered is out of stock or unavailable.
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To understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.
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