Date: FY2019
Topic: Retail Insights
Kantar Insights Consulting gathered and analyzed performance data to generate quantifiable shelving recommendations for potatoes, executing audits in 23 different grocery retailers across the country in 200 stores.
There are four main steps to optimizing potato merchandising:
Further, potato sales can be lifted by over 5% by having produce section in the front and to the right of store entrance, having potato signage visible from the entrance and having them stored in raised bins.
Summary of total potato sales from Marketing Year 2020 - Quarter 3 (January 1 through March 31, 2020).
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Summary of fresh potato sales from Marketing Year 2020 - Quarter 3 (January 1 through March 31, 2020).
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Summary of total potato sales from Marketing Year 2020 - Quarter 2 (October 1 through December 31, 2019).
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