Kantar Insights Consulting gathered and analyzed performance data to generate quantifiable shelving recommendations for potatoes, executing audits in 23 different grocery retailers across the country in 200 stores.
There are four main steps to
optimizing potato merchandising:
Placement within produce
Further, potato sales can be
lifted by over 5% by having produce section in the front and to the right of
store entrance, having potato signage visible from the entrance and having them
stored in raised bins.
To understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.
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