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Research Reports

ONLINE FRESH POTATO CONSUMER PROFILE- CY19

Date: 2020

Topic: Retail Insights

Objective:

The online fresh potato basket information is from January 2019 through December 2019. It includes potato consumer information from the annual Attitudes and Usage Study, Kantar Insights Path to Purchase Study, and IRI Unify Sales Data.

Highlights:

  • 12% of households are purchasing fresh potatoes online.
  • Consumers are spending almost three times as much per trip on potatoes when shopping for groceries online.
  • Consumers purchase an average of 2.7 types of potatoes when shopping online.
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Additional Retail Insights Reports

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2019

Total Store Study

Objective:

To understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.

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