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Research Reports


Date: 2020

Topic: Retail Insights


The online fresh potato basket information is from January 2019 through December 2019. It includes potato consumer information from the annual Attitudes and Usage Study, Kantar Insights Path to Purchase Study, and IRI Unify Sales Data.


  • 12% of households are purchasing fresh potatoes online.
  • Consumers are spending almost three times as much per trip on potatoes when shopping for groceries online.
  • Consumers purchase an average of 2.7 types of potatoes when shopping online.
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