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Research Reports

Marketing Year 2020 – Total Potato Sales Q2

Date: FY2020

Topic: Retail Insights

Objective:

Summary of total potato sales from Marketing Year 2020 - Quarter 2 (October 1 through December 31, 2019).

Highlights:

Total dollar sales increased by 1.8% and volume decreased by 0.1%. Potato chips, frozen potatoes, refrigerated potatoes, and dehydrated potatoes increased in sales volume. Refrigerated potatoes saw a 7.1% lift in dollar sales and a 3.7% lift in volume sales, the largest for any category. Canned potatoes and deli-prepared sides declined in sales volume. Canned potatoes declined in both dollar sales by 1.1% and volume sales by 5.0%.

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