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Research Reports

Marketing Year 2020 – Total Potato Sales Q1

Date: FY2020

Topic: Retail Insights

Objective:

Summary of total potato sales from Marketing Year - Quarter 1 (July 1 through September 30, 2019).

Highlights:

Total dollar sales increased by 2.6% and volume increased by 1.1%. Potato chips, frozen potatoes, and refrigerated potatoes increased in sales volume. Refrigerated potatoes saw a 7.3% lift in dollar sales and a 5.6% lift in volume sales, the largest for any category. Dehydrated potatoes, canned potatoes, and deli-prepared sides declined in sales volume. Deli-prepared sides declined in both dollar sales by 1.0% and volume sales by 1.9%.

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