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Research Reports

Marketing Year 2020 – Fresh Potato Sales Q2

Date: FY2020

Topic: Retail Insights

Objective:

Summary of fresh potato sales from Marketing Year 2020 - Quarter 2 (October 1 through December 31, 2019).

Highlights:

Fresh potato sales increased in dollar sales by 1.4%. Volume sales for fresh potatoes declined by 0.9% during the second quarter. Red potatoes were the main driver in the decline in fresh potato sales volume. Dollar sales declined by 0.9%, and volume sales declined by 11.5% for fresh red potatoes. Russet dollar sales decreased by 1.5% and volume sales were down by 1.7%. Yellow, white, medley, and purple fresh potatoes saw an increase in both dollar and volume sales.

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