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Research Reports

Marketing Year 2020 – Fresh Potato Sales Q1

Date: FY2020

Topic: Retail Insights

Objective:

Summary of fresh potato sales from Marketing Year 2020 - Quarter 1 (July 1 through September 30, 2019).

Highlights:

Fresh potato sales increased in dollar sales by 2.0%. Volume sales for fresh potatoes were nearly flat but declined by 0.3% during the first quarter. Red potatoes were the main driver in the decline in fresh potato sales volume. Dollar sales declined by 1.8%, and volume sales declined by 15.2% for fresh red potatoes. Russet sales volume increased, but dollar sales were down due to a 1.6% decrease in the price per pound. Yellow, white, and medley fresh potatoes saw an increase in both dollar and volume sales.

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