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Research Reports

Fiscal Year 2022 – Fresh Potato Sales Q4

Date: 2022

Topic: Retail Sales


Summary of fresh potato sales from Marketing Year 2022 - Quarter 4 (April 1 through June 30, 2022).


  • Fresh potato sales increased by 11.7%, and the price per pound increased by 12.6%, but the average price for fresh potatoes remains under $1.
  • Most fresh potato types increased in dollar sales but declined in volume sales, except for yellow and fingerling potatoes.
  • Yellow potatoes increased by 8.3%, and fingerling potatoes increased by 6% in volume sales.
  • When looking at package types, bagged potatoes are 84% of the volume, and the only category that increased in dollar and volume sales, 13.6% and 1.1%, respectively.
  • Five-pound bags were the only category to increase in dollar (15.8%) and volume sales (4.2%).
  • All pack sizes eight pounds or greater saw the largest declines in volume sales but the largest price increases.
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Additional Retail Sales Reports

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Total Potato Sales: July – September 2023


Potato retail dollar sales remained strong for the quarter from July-September 2023, up 9.5% from the same period a year ago. All categories of potatoes increased in dollar sales. Fresh volume sales remained stable compared to a year ago (-0.4%), led by increases in yellow (3.3%), red #2.8%), and fingerling potatoes (3.9%). Total potato volume sales slightly decreased (-1.7%) compared to a year ago.

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