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Research Reports

Marketing Year 2021 – Total Potato Sales Q1

Date: 2021

Topic: Retail Sales

Objective:

Summary of total potato sales from Marketing Year 2021 - Quarter 1 (July 1 through September 30, 2020).

Highlights:

Total store potato sales increased by 13.6% in dollar sales and 10.6% in volume sales, compared to the same time frame in 2019. These sales levels are also the highest they have been for the past five years. Frozen potatoes showed the greatest increase compared to a year ago, with a dollar sales increase of 23.9% and a 19.7% increase in volume sales. The only category that declined compared to a year ago is deli-prepared sides; however, the category decline slowed compared to the previous three months.

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