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Marketing Year 2021 – Fresh Potato Sales Q3

Date: 2021

Topic: Retail Sales

Objective:

Summary of fresh potato sales from Marketing Year 2021 - Quarter 3 (January 1 through March 31, 2021).

Highlights:

  • 1-4 pound bags of potatoes are the only category that increased in dollars and volume.
  • Fresh sales remained above sales in March of 2019 but did not surpass panic buying in March of 2020.
  • Prices increased more significantly for organic potatoes than conventional.
  • Sales remained strong compared to 2020 in both January and February of 2021.
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