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Research Reports

MARKETING YEAR 2021 – FRESH POTATO SALES Q2

Date: 2021

Topic: Retail Sales

Objective:

Summary of fresh potato sales from Marketing Year 2021 - Quarter 2 (October 1 through December 31, 2020).

Highlights:

  • Fresh potato sales continued five-year record highs in dollar and volume sales during Q2 MY21.
  • Fresh potato dollar sales increased by 12% and volume sales increased by 8.2%.
  • All potato types increased in dollar sales and volume sales except for purple potatoes. Purple potatoes may have declined in volume due to supply, not demand.
  • Medley potatoes had the highest dollar and volume sales increases of any potato type.
  • One through four-pound bags of potatoes increased the most in both dollar and volume sales, 23% and 18.8%, respectively.
  • Eight-pound and greater than ten-pound bags saw double-digit growth in volume.
  • Five-pound bags of potatoes remain the largest volume driver for retailers making up 46% of all volume sales.
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