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Research Reports

Marketing Year 2021 – Fresh Potato Sales Q1

Date: 2021

Topic: Retail Sales

Objective:

Summary of fresh potato sales from Marketing Year 2021 - Quarter 1 (July 1 through September 30, 2020).

Highlights:

Fresh potatoes sales increased 16.4% in dollars and 10.6% in volume, despite the consumer price increasing. Medley, petite, and yellow potatoes all had a volume sales increase over 20%. While consumers still purchased more five-pound bags than any other package size, ten-pound bags saw the largest increase in dollars and volume sales by 22% and 20.4%, respectively. Bags larger than ten-pounds grew in dollar sales but were the only category to fall in volume sales with a 9.1% decline.

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