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Research Reports

Marketing Year 2020 – Total Potato Sales YTD

Date: FY2020

Topic: Retail Insights

Objective:

Summary of total potato sales from Marketing Year 2020 - YTD (July 1, 2019 through May 19, 2020).

Highlights:

All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales. Fresh, frozen, dehydrated, and canned potatoes saw double-digit increases in both dollar and volume sales. Dehydrated potatoes had the largest increase in dollar and volume sales as dollar sales increased by 22% and volume sales increased by 15.2%. Many retailers removed parts of their deli-prepared sections since the beginning of March, contributing to the 4.7% decline in dollar sales and 7.5% decline in volume sales for that category.

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