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Research Reports

Marketing Year 2020 – Fresh Potato Sales YTD

Date: FY2020

Topic: Retail Insights

Objective:

Summary of fresh potato sales from Marketing Year 2020 - YTD (July 1, 2019 through May 19, 2020).

Highlights:

Fresh potato sales increased in dollars and volume at retail for the timeframe. Fresh potato dollar sales increased 13.5% and volume sales increased 9%. All fresh potato types, except for reds and fingerlings, increased in volume sales. Fingerling potatoes were the only category that decreased in dollar sales by 4.9%. All pack sizes showed double-digit growth in dollar sales and volume sales. Bagged and bulk potatoes make up 98% of all potatoes sold in-store, both fresh pack types increased in dollar and volume sales.

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