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Research Reports

Marketing Year 2020 – Fresh Potato Sales Q3

Date: FY2020

Topic: Retail Insights

Objective:

Summary of fresh potato sales from Marketing Year 2020 - Quarter 3 (January 1 through March 31, 2020).

Highlights:

Fresh potato sales increased in dollar and volume sales by 19.2% and 15%, respectively, with all potato types increasing in volume sales. Petite potatoes were the only category to decrease in dollar sales, with a decline of 2.8%. All pack sizes showed double-digit growth in dollar sales and volume sales. Bagged and bulk potatoes make up 98% of all potatoes sold in stores. Both of these fresh pack types increased in dollar and volume sales. Fresh potatoes had a larger dollar sales increase than seen in the last five years.

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