Skip to main content

Research Reports

Nutrition Influencer Attitudes and Usage Study

Date: 2019

Topic: Market Insights

Objective:

The nutrition influencer attitudes and usage study is conducted annually to gather insights on professional opinions toward potatoes.

Highlights:

Over 70% of nutrition influencers see the potential benefits that potatoes offer to performance athletes. Three of the biggest factors for them were energy, fiber and potassium.

Highlighted by the influencers was that the potato is a good source of carbs and is unprocessed.

However, some of the top detractors of potatoes for influencers include high calories, not enough nutrients and too much simple sugar.

Download Report

Additional Market Insights Reports

Read Summary
2019

Consumer Attitudes and Usage

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption. (Study fielded January 2020, online with 2,000 respondents.)

Download Report

You are leaving the Potatoes USA website

Disclaimer: You are navigating to a website maintained by a third party and are about to leave the Potatoes USA web site. The external link should not be considered an endorsement by Potatoes USA of the third-party web site or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked web site.

Continue to New Site Cancel