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Research Reports

Nutrition Influencer Attitudes and Usage Study

Date: 2019

Topic: Market Insights


The nutrition influencer attitudes and usage study is conducted annually to gather insights on professional opinions toward potatoes.


Over 70% of nutrition influencers see the potential benefits that potatoes offer to performance athletes. Three of the biggest factors for them were energy, fiber and potassium.

Highlighted by the influencers was that the potato is a good source of carbs and is unprocessed.

However, some of the top detractors of potatoes for influencers include high calories, not enough nutrients and too much simple sugar.

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Consumer Attitudes and Usage


The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes, specifically along with potato usage and consumption. (Study fielded January 2020, online with 2,000 respondents.)

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