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Research Reports

Fresh Potato Sales: January – March 2023

Date: 2023

Topic: Retail Sales


Summary of fresh potato sales from Fiscal Year 2023 - Quarter 3 (Jan. 1- March 31 2023).


  • Fresh potato dollar sales were up for all types except white, fingerling, and purple potatoes.
  • Fresh Yellow, petite, and medley potatoes grew in dollar and volume sales.
  • The average sales price per pound for fresh potatoes was $1.01, an 18.7% increase from the prior year.
  • All pack sizes, except packages greater than 10 pounds, saw an increase in dollars.
  • One to less than two-pound bags were the only category to grow in dollars and volume, 4.3% and 3.7%, respectively.
  • The most significant volume sales declines occurred in greater than ten-pound bags (-51.3%) and eight-pound bags (-21.6%).
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