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Research Reports

Fresh Potato Sales: Jan. – March 2023

Date: 2023

Topic: Retail Sales


Summary of fresh potato sales from Fiscal Year 2023 - Quarter 3 (Jan. 1- March 31 2023).


  • Fresh potato dollar sales were up for all types except white, fingerling, and purple potatoes.
  • Fresh Yellow, petite, and medley potatoes grew in dollar and volume sales.
  • The average sales price per pound for fresh potatoes was $1.01, an 18.7% increase from the prior year.
  • All pack sizes, except packages greater than 10 pounds, saw an increase in dollars.
  • One to less than two-pound bags were the only category to grow in dollars and volume, 4.3% and 3.7%, respectively.
  • The most significant volume sales declines occurred in greater than ten-pound bags (-51.3%) and eight-pound bags (-21.6%).
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Additional Retail Sales Reports

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Total Potato Sales: July – September 2023


Potato retail dollar sales remained strong for the quarter from July-September 2023, up 9.5% from the same period a year ago. All categories of potatoes increased in dollar sales. Fresh volume sales remained stable compared to a year ago (-0.4%), led by increases in yellow (3.3%), red #2.8%), and fingerling potatoes (3.9%). Total potato volume sales slightly decreased (-1.7%) compared to a year ago.

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