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Research Reports

Fresh Potato Consumer Profile – CY20

Date: 2021

Topic: Retail Insights


This fresh potato basket information is from January 2020 through December 2020. It includes potato consumer information from the annual Attitudes and Usage Study, Kantar Insights Path to Purchase Study, and IRI Unify Sales Data.


  • Nearly 84% of households purchased potatoes, which is 2% higher than in 2019. 
  • Potatoes continued to be purchased most often with milk, bananas, bread, eggs, and tomatoes.
  • Retail consumers are spending $91.79 when fresh potatoes are in their basket and only half of that when they are not.
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Additional Retail Insights Reports

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Total Store Study


To understand shopping habits for all potato categories at retail, Potatoes USA partnered with Kantar Insights Consulting to conduct a total store potato study. This study identified detailed opportunities for all potatoes throughout the store.

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