Date: 2019
Topic: Market Insights
The consumer attitudes and usage study is conducted annually to gather insights on American consumers, evaluating their attitudes on foods and their dietary choices. The study also measures attitudes toward potatoes, specifically, along with potato usage and consumption. (Study fielded January 2019, online with 2,015 respondents.)
The potato remains America’s favorite vegetable with 78% of respondents saying they eat potatoes at least once a week. On top of this, potatoes saw an increase in positive perception across key attributes:
This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2023-June 2024 in the United States foodservice marketplace.
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This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
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