The consumer attitudes and usage study is conducted annually to gather insights on American consumers, evaluating their attitudes on foods and their dietary choices. The study also measures attitudes toward potatoes, specifically, along with potato usage and consumption. (Study fielded January 2019, online with 2,015 respondents.)
The potato remains America’s
favorite vegetable with 78% of respondents saying they eat potatoes at least
once a week. On top of this, potatoes saw an increase in positive perception
across key attributes:
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)
This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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