Skip to main content

Research Reports

Consumers Attitudes and Usage Study

Date: 2019

Topic: Market Insights


The consumer attitudes and usage study is conducted annually to gather insights on American consumers, evaluating their attitudes on foods and their dietary choices. The study also measures attitudes toward potatoes, specifically, along with potato usage and consumption. (Study fielded January 2019, online with 2,015 respondents.)


The potato remains America’s favorite vegetable with 78% of respondents saying they eat potatoes at least once a week. On top of this, potatoes saw an increase in positive perception across key attributes:

  • Used and approved by athletes
  • Good for athletic performance
  • Provides sustained energy
  • Helps fuel everyday activities
Download Report

Additional Market Insights Reports

You are leaving the Potatoes USA website

Disclaimer: You are navigating to a website maintained by a third party and are about to leave the Potatoes USA web site. The external link should not be considered an endorsement by Potatoes USA of the third-party web site or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked web site.

Continue to New Site Cancel