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Research Reports

Consumers Attitudes and Usage Study

Date: 2019

Topic: Market Insights

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on American consumers, evaluating their attitudes on foods and their dietary choices. The study also measures attitudes toward potatoes, specifically, along with potato usage and consumption. (Study fielded January 2019, online with 2,015 respondents.)

Highlights:

The potato remains America’s favorite vegetable with 78% of respondents saying they eat potatoes at least once a week. On top of this, potatoes saw an increase in positive perception across key attributes:

  • Used and approved by athletes
  • Good for athletic performance
  • Provides sustained energy
  • Helps fuel everyday activities
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Additional Market Insights Reports

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2019

2020 FOODSERVICE POTATO MENU TRENDS

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm, and is from 4,800 restaurant menus across the United States.

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