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Research Reports

Consumer Recipe Insights

Date: 2021

Topic: Market Insights


The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.


Most consumers use recipes monthly or more

• 53% love to cook and consider it one of their favorite activities

• 69% find recipes via websites

• Of people who actively search for recipes, 78% use search engines and 36% use YouTube

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