Date: 2021
Topic: Market Insights
The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.
• Most consumers use recipes monthly or more
• 53% love to cook and consider it one of their favorite activities
• 69% find recipes via websites
• Of people who actively search for recipes, 78% use search engines and 36% use YouTube
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)
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This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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This study measures the potato volume data for both fresh and processed potatoes during marketing year July 2020–June 2021 in the United States foodservice marketplace.
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