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Research Reports

Consumer Recipe Insights

Date: 2021

Topic: Market Insights

Objective:

The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.

Highlights:

Most consumers use recipes monthly or more

• 53% love to cook and consider it one of their favorite activities

• 69% find recipes via websites

• Of people who actively search for recipes, 78% use search engines and 36% use YouTube

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Additional Market Insights Reports

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2019

U.S. Potato Sales and Utilization Report

Objective:

This report highlights the total U.S. Potato Utilization during the July 2020 – June 2021 marketing year (MY21). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.

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Read Summary
2019

Consumer Attitudes and Usage

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2021, online with 2,000 respondents.)

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