Date: 2021
Topic: Market Insights
The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.
• Most consumers use recipes monthly or more
• 53% love to cook and consider it one of their favorite activities
• 69% find recipes via websites
• Of people who actively search for recipes, 78% use search engines and 36% use YouTube
The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
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The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.
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This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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