The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.
• Most consumers use recipes monthly or more
• 53% love to cook and consider it one of their favorite activities
• 69% find recipes via websites
• Of people who actively search for recipes, 78% use search engines and 36% use YouTube
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)
This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
Disclaimer: You are navigating to a website maintained by a third party and are about to leave the Potatoes USA web site. The external link should not be considered an endorsement by Potatoes USA of the third-party web site or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked web site.