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Research Reports

Consumer Attitudes and Usage

Date: 2021

Topic: Market Insights

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2021, online with 2,000 respondents.)

Highlights:

The potato remains America’s favorite vegetable with 74% of respondents reporting they eat potatoes at least once per week. When asked what would make them likely to buy more potatoes, consumers stated:

  • 27% Lower prices
  • 21% Smaller bags for less waste
  • 19% Recipe and meal ideas before shopping
  • 17% Nutritional information
  • 16% Greater variety of potato types
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Additional Market Insights Reports

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2019

U.S. SALES AND UTILIZATION REPORT

Objective:

This report highlights the total U.S. Potato Utilization during the July 2019 – June 2020 marketing year (MY20). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.

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Read Summary
2019

2020 FOODSERVICE POTATO MENU TRENDS

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm, and is from 4,800 restaurant menus across the United States.

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