The nutrition influencer attitudes and usage study is conducted annually to gather insights on professional opinions toward potatoes.
Performance Athletes comprise 16% of the U.S. population aged 16+ with a 55/45% split of males and females, with 81% falling under the age of 40. Their average household income is $77,000. The potato is the #4 top-of-the-mind carbohydrate for athletes.
They actively look for fiber, protein, and carbohydrates to support their active lifestyles. Few Performance Athletes are currently aware of potatoes’ benefits in a performance diet. These athletes would react well to scientific data and word-of-mouth recommendations from trusted sources.
The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.
This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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