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Research Reports

The Performance Athlete Attitude and Usage Study

Date: 2018

Topic: Market Insights

Objective:

The nutrition influencer attitudes and usage study is conducted annually to gather insights on professional opinions toward potatoes.

Highlights:

Performance Athletes comprise 16% of the U.S. population aged 16+ with a 55/45% split of males and females, with 81% falling under the age of 40. Their average household income is $77,000. The potato is the #4 top-of-the-mind carbohydrate for athletes.

They actively look for fiber, protein, and carbohydrates to support their active lifestyles. Few Performance Athletes are currently aware of potatoes’ benefits in a performance diet. These athletes would react well to scientific data and word-of-mouth recommendations from trusted sources.

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Additional Market Insights Reports

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2019

2025 Foodservice Patron Study

Objective:

This study looked at restaurant patrons' habits and opinions about potatoes when dining out. This survey of more than 1,500 patrons focused on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.

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