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Research Reports

The Performance Athlete Attitude and Usage Study

Date: 2018

Topic: Market Insights

Objective:

The nutrition influencer attitudes and usage study is conducted annually to gather insights on professional opinions toward potatoes.

Highlights:

Performance Athletes comprise 16% of the U.S. population aged 16+ with a 55/45% split of males and females, with 81% falling under the age of 40. Their average household income is $77,000. The potato is the #4 top-of-the-mind carbohydrate for athletes.

They actively look for fiber, protein, and carbohydrates to support their active lifestyles. Few Performance Athletes are currently aware of potatoes’ benefits in a performance diet. These athletes would react well to scientific data and word-of-mouth recommendations from trusted sources.

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Additional Market Insights Reports

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2019

U.S. SALES AND UTILIZATION REPORT

Objective:

This report highlights the total U.S. Potato Utilization during the July 2019 – June 2020 marketing year (MY20). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.

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2019

2020 FOODSERVICE POTATO MENU TRENDS

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm, and is from 4,800 restaurant menus across the United States.

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