Date: 2018
Topic: Market Insights
The nutrition influencer attitudes and usage study is conducted annually to gather insights on professional opinions toward potatoes.
Performance Athletes comprise 16% of the U.S. population aged 16+ with a 55/45% split of males and females, with 81% falling under the age of 40. Their average household income is $77,000. The potato is the #4 top-of-the-mind carbohydrate for athletes.
They actively look for fiber, protein, and carbohydrates to support their active lifestyles. Few Performance Athletes are currently aware of potatoes’ benefits in a performance diet. These athletes would react well to scientific data and word-of-mouth recommendations from trusted sources.
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)
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This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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This study measures the potato volume data for both fresh and processed potatoes during marketing year July 2020–June 2021 in the United States foodservice marketplace.
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