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Research Reports

The Performance Athlete Attitude and Usage Study

Date: 2018

Topic: Market Insights

Objective:

The nutrition influencer attitudes and usage study is conducted annually to gather insights on professional opinions toward potatoes.

Highlights:

Performance Athletes comprise 16% of the U.S. population aged 16+ with a 55/45% split of males and females, with 81% falling under the age of 40. Their average household income is $77,000. The potato is the #4 top-of-the-mind carbohydrate for athletes.

They actively look for fiber, protein, and carbohydrates to support their active lifestyles. Few Performance Athletes are currently aware of potatoes’ benefits in a performance diet. These athletes would react well to scientific data and word-of-mouth recommendations from trusted sources.

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Additional Market Insights Reports

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2019

2019 U.S. Sales and Utilization Report

Objective:

This report highlights the total U.S. Potato Utilization in 2019. It shows share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and other. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.

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Read Summary
2019

Consumers Attitudes and Usage Study

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on American consumers, evaluating their attitudes on foods and their dietary choices. The study also measures attitudes toward potatoes, specifically, along with potato usage and consumption. (Study fielded January 2019, online with 2,015 respondents.)

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