Date: 2020
Topic: Market Insights
The foodservice volumetric study is conducted annually to gather potato volume usage data for both fresh and processed potatoes in the United States foodservice marketplace.
In 2019, 12.4 billion pounds of potatoes, $8.7 billion value, were sold in foodservice. Potatoes were consistently ranked among the top dishes in foodservice.
Frozen potatoes made up more than half of the potato usage volume, followed by fresh, chips, refrigerated, and dehydrated potatoes.
Potatoes performed strongest in the limited-service restaurant and quick-service restaurant segments.
The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
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The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.
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This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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