Date: 2020
Topic: Market Insights
The foodservice volumetric study is conducted annually to gather potato volume usage data for both fresh and processed potatoes in the United States foodservice marketplace.
In 2019, 12.4 billion pounds of potatoes, $8.7 billion value, were sold in foodservice. Potatoes were consistently ranked among the top dishes in foodservice.
Frozen potatoes made up more than half of the potato usage volume, followed by fresh, chips, refrigerated, and dehydrated potatoes.
Potatoes performed strongest in the limited-service restaurant and quick-service restaurant segments.
The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2021, online with 2,000 respondents.)
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This report highlights the total U.S. Potato Utilization during the July 2019 – June 2020 marketing year (MY20). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.
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This study measures the potato volume data for both fresh and processed potatoes during marketing year July 2019–June 2020 in the United States foodservice marketplace.
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