Date: 2020
Topic: Market Insights
The foodservice volumetric study is conducted annually to gather potato volume usage data for both fresh and processed potatoes in the United States foodservice marketplace.
In 2019, 12.4 billion pounds of potatoes, $8.7 billion value, were sold in foodservice. Potatoes were consistently ranked among the top dishes in foodservice.
Frozen potatoes made up more than half of the potato usage volume, followed by fresh, chips, refrigerated, and dehydrated potatoes.
Potatoes performed strongest in the limited-service restaurant and quick-service restaurant segments.
This study measures the potato volume data for both fresh and processed potatoes during marketing year July 2020–June 2021 in the United States foodservice marketplace.
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The Consumer Recipe Insights study looks at how consumers are using recipes, including what type of dish, meal, and occasion they are being used for. The study also looks at the different cooking skill levels and what each skill set is looking for in a recipe.
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This report highlights the total U.S. Potato Utilization during the July 2020 – June 2021 marketing year (MY21). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.
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