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2019 Foodservice Volumetric Report

Date: 2020

Topic: Market Insights

Objective:

The foodservice volumetric study is conducted annually to gather potato volume usage data for both fresh and processed potatoes in the United States foodservice marketplace.

Highlights:

In 2019, 12.4 billion pounds of potatoes, $8.7 billion value, were sold in foodservice. Potatoes were consistently ranked among the top dishes in foodservice.

Frozen potatoes made up more than half of the potato usage volume, followed by fresh, chips, refrigerated, and dehydrated potatoes.

Potatoes performed strongest in the limited-service restaurant and quick-service restaurant segments.

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Additional Market Insights Reports

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2019

2022 Foodservice Patron Study

Objective:

The best way to understand restaurant patrons' habits and opinions about potatoes when dining out is to ask them. So we did! We surveyed 1,500 patrons, focusing on several key areas: expectations, as they relate to potatoes, the impact the “style” of a restaurant has on potato perceptions, and understanding potato usage, as well as the formats that are enjoyed.

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2019

2022 Foodservice Menu Trend

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.

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2019

Consumer Attitudes and Usage

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2022, online with 2,000 respondents.)

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