Date: 2020
Topic: Market Insights
The foodservice volumetric study is conducted annually to gather potato volume usage data for both fresh and processed potatoes in the United States foodservice marketplace.
In 2019, 12.4 billion pounds of potatoes, $8.7 billion value, were sold in foodservice. Potatoes were consistently ranked among the top dishes in foodservice.
Frozen potatoes made up more than half of the potato usage volume, followed by fresh, chips, refrigerated, and dehydrated potatoes.
Potatoes performed strongest in the limited-service restaurant and quick-service restaurant segments.
This study measures the potato volume data for both fresh and processed potatoes during the marketing year July 2022-June 2023 in the United States foodservice marketplace.
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This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm.
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The Consumer Attitudes and Usage online study is conducted annually to gather insights on American consumers, evaluating their attitudes towards foods—potatoes in particular—and their dietary choices.
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