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Research Reports

2019-2020 Potato Volumetric Report

Date: 2021

Topic: Market Insights

Objective:

This study measures the potato volume data for both fresh and processed potatoes during marketing year July 2019–June 2020 in the United States foodservice marketplace.

Highlights:

  • Frozen potatoes continue to dominate the foodservice category, making up 62% of total volume, followed by fresh potatoes at 30%.
  • Since 2019, frozen potatoes have gained 2% in total potato market share in foodservice.
  • Potatoes performed better than the total foodservice sector.
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Additional Market Insights Reports

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2019

Consumer Attitudes and Usage

Objective:

The consumer attitudes and usage study is conducted annually to gather insights on U.S. consumers, evaluating their attitudes towards foods and their dietary choices. The study also measures attitudes toward potatoes. (Study fielded January 2021, online with 2,000 respondents.)

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2019

U.S. SALES AND UTILIZATION REPORT

Objective:

This report highlights the total U.S. Potato Utilization during the July 2019 – June 2020 marketing year (MY20). It shows the share of total utilization by product including frozen, fresh, chips, dehydrated, refrigerated, and others. The report also covers sales by product and channel and also compares retail channel sales to foodservice channel sales.

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Read Summary
2019

2020 FOODSERVICE POTATO MENU TRENDS

Objective:

This is a comprehensive report depicting the potato category’s penetration on menus across different segments, dayparts, cuisines, and much more. The data is collected by Datassential, a leading food industry research firm, and is from 4,800 restaurant menus across the United States.

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