Potatoes USA Inspires Gen Z Cooks with New Recipe Videos

March 12, 2025

Do you need more potato cooking inspiration in your life? You’re not alone. More than 75% of consumers globally say they’re inspired to prepare more potato dishes if they see recipes, and Gen Z (ages 18-28), which represents growth opportunities for U.S. potatoes, is no exception.

That’s why Potatoes USA has launched new, Gen Z-focused recipe videos on Instagram, TikTok, YouTube Shorts, and Pinterest highlighting interesting, accessible, and nutritious ways to fuel and cook with potatoes. Early results show YouTube is driving strong traffic to PotatoGoodness.com, according to Kayla Vogel, Senior Global Consumer Marketing Manager at Potatoes USA.

“While the recipes are targeted to Gen Z consumers, spud lovers of all ages can benefit from the content,” she said. “By highlighting potatoes in trendy, healthful ways to younger consumers, it allows us to showcase ‘new’ ways to incorporate potato flavors and nutrition into all households.”

Standout recipes include:

• BLT Dip & French Onion Air Fryer Chips – A fun, crunchy take on a classic BLT sandwich, paired with crispy homemade chips. Check out the video here.
• Ranch Potato Poppers with Dill Pickle Dip – Bite-sized potato snacks with bold, tangy flavors perfect for social gatherings or solo snacking. Check out the video here.
• Potato Protein Bagels – A protein-added twist on a breakfast staple catering to fitness-conscious consumers. Check out the video here.
• Lightened Up Potato Latkes – A lightened-up version of traditional potato pancakes, making them more appealing to health-conscious eaters. Check out the video here.
• Perfect Mashed Potatoes – A guide to achieving the ideal creamy texture for this beloved comfort food. Check out the instructional video here and a video with helpful tips here.
• Holiday Air Fryer Chips & Dips – A festive take on snacking, capitalizing on  the air fryer’s popularity among young home cooks.