International Foodservice Marketing

Exploring New Global Menus for U.S. Potatoes

Three words describe the strategy for this program: exposure, innovation, and engagement. With the aim of introducing new uses and products to current and new distribution channels in the foodservice industry, Potatoes USA continues to fuel new sales by putting U.S. potatoes on more menus around the world.

Building customer trust

Trade education, technical training, merchandising visits, public relations, and trade shows ensure foodservice representatives gain exposure to the potential of the full range of U.S. potato products. Why Buy U.S. messaging continues to be a powerful tool, while training offered only to U.S. customers maintains loyalty.

Menu development activities, chef seminars, young chef trainings, contests, and reverse trade missions inspire potato innovation across all foodservice channels by encouraging participants to push the boundaries of potato versatility. Foodservice promotions featuring new menu creations engage and encourage consumers to see U.S. potatoes as global fare.

New Markets

With help from the Agricultural Trade Promotion Program (ATP), the foodservice program will expand potato education and services to Cambodia, Indonesia, Saudi Arabia, and United Arab Emirates. With the addition of these high opportunity markets, U.S. potato awareness and usage is expected to grow significantly and drive positive export growth.